Friday, 6 May 2011

Evaluation - what have you learned from your audience feedback?

Throughout the process of making my product, I thought it was essential that I recieved feedback from the audience to gain knowledge of what the expected from my genre of music and whether my music video ideas related to the feel of the music, with their feedback it would help me mould my work into an all round better video that people would expect from such a mellow sounding piece of music. Firstly, to gain people's ideas on their thoughts for the music video, I used direct interviews, in which I played the music to them. From this I gained some ideas and feedback of what the audience would commonly associate and want to see from a musical video for the song. A few of my comments were..

  • Lots of close up shots to show emotion
  • Singer possibly playing a guitar to emphasis the acoustic sound
  • A relaxed location, a beach, a park or a home.
  • A love story, to focus on some of the mentioned lyrics in the song. 
After gaining this knowledge of the audiences feedback, I tried to bring some of these elements together to create a product that appealed to my audience more. Initially I had thought the song would fit into a ballad convention, in which the artist made many arm movements (hand clenching, hand pointing etc) however through the feedback I recieved, it seems these types of conventions for my video and the style of music, simply did not fit together. The audience reaction really helped me make a decision on not using this all together.
After making my product, I went about asking my fellow media pupils for some comments on the finished piece, alot of feedback was positive, alot of people mentioned that the feel of the video correlated well with the song itself, created a almost laidback vibe about it. People commented on my use of editing and that they liked a specific part of the video in which I used really quick cuts to be insync with the quick drum beat of the song, by moving the artist in different positions on the steps.
However, the were some negative comments about the video, personally I believe these were correct about the video and would definitly help me if i was to make another product to make it even better. I had carelessly let my finger appear in the corner of one shot of my video, to quote one of my feedbackers "it made the video look less realistic". Also for one shot the miming does appear to be slightly out of sync, these comments I completely agree with and were poor mistakes on my part.
Unfortunately I did not recieve any feedback for my ancilary texts, as they were created in a format that cannot be uploaded to facebook to recieve any comments, however I created them with ideas that I had recieved from the video in that it should appear "mellow" and "relaxed", therefore I posed the artist by a tree, in which I thought would be a strong way of keeping the artwork in relation to the video.

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