I did have the idea of making more of a narrative to the video, however I have noticed through my research many more real media products are beginning to create videos that to do simply tell a story and contain more individual shots of the artist performing the song. I briefly made a short narrative through the use of a wide shot of a plane, and long shots of a person fading away. Giving some indication to the audience that the artist is singing about losing someone and to correlate with the lyrics of the video that "love might bring us back together" and emphasises the artists wish for that person to return.
I have challenged the conventions of real media products slightly, in that I believe for a song of this tempo and the heavy use of a acoustic guitar throughout, that people would essentially expect the artist to be playing an instrument in such a video. Many acoustic videos do contain these sorts of shots to make the audience feel they are simply watching that artist sing in person, however I wanted to create more of a personal feeling that the artist is simply on her own, trying to cope with situation of losing someone and therefore felt using a guitar was a little innapropriate.
The video has a very relaxed setting, in a park to illustrate the genre of the music, the soft sounding guitar moulds nicely with the park setting. I have noticed that many media products tend to relate the setting to sound. From this understanding, I knew it would be innapropriate to feature this song in a location such as a theme park or a stadium. The actions and pase of the artists movement all are in time with the music which again uses conventions of real media products. I emphasised this further by created four quick cuts in which a quick drum beat plays, with each strike of each drum beat the artists moves from different positions on a set of stairs. Again, I have noticed many real media products tend to now use quicker cuts to make the video become parralel with the sound of the music.
My ancilary texts used many conventions of real media products, my CD advert like many real adverts used just one single shot, in most cases a long shot of the artist. In contrast with the digipak it used the same image as the front cover, which many artists do to promote an album or product or to emphasis a release date. My advert contained all the conventions of a common CD advert, in that it contained the date of release, artists name, featured or most popular tracks and the fact that it is the artists debut album. However I challenged the conventions by not adding a professional quote, in which I have seen to be quite popular in real media products. To fit in with the "simple" feel of the artist and their genre I felt the advert would be too overpacked with writing and would lose it's relaxed influence.
My digipak takes on this feel also, with shots of trees and landscapes not just to make the feel mellow, but to also correlate the imagery back to my music video. Just like many digipak covers, the cover simply contains the artist posing, in which I have made mine look into the distance. Which again is a common convention of a digipak cover, it contains the album name and artist and the back contains album tracks, a bar code and the production company logo. All of these conventions are used throughout real media products and therefore had to be included.
Overall I feel i have conformed to the conventions and changed them slightly in some cases, with only the intention of creating a different sense of the artist in that she creates relaxed music, that should make you feel at ease which i have seen alot of real artists e.g. Norah Jones and Jack Johnson do in their products. I wanted to put across clearly that this artist is not a full on "pop" artist and therefore some real media conventions needed to be taken away to create a more simpleness to the artist and their work.
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