Wednesday, 4 May 2011
CD Advert Analysis
CD Adverts in magazines are a great way for artists to promote their musical work to audiences outside of a artists fan base or their stereotypical musical listener. Magazines are also bought my thousands of everyday readers who may not necessarily watch and artists music videos or performances on television. Through this format it is a great way to capture the eye of more readers and overall more buyers of the artists work. I decided to look at Gwen Stefani's "Love, Angel, Music, Baby" advert. Clearly, and most commonly the image takes up a large proportion of the advert, this becomes the first attraction to the advert when first coming across it. Like most common magazine adverts, the image is that of the same as the cd album cover, purposely done to promote the album itself and also gives audiences indication of what to look for when searching for the album in the shops, if they wish to do so. Gwen's name is in a large gold font, correlating with the theme of the album and also that of her first music video from the album which was "Alice In Wonderland" theme, the gold font looks "queen" like, representing a character from that film and also conveying Gwen to be a "queen" like figure herself. The advert contains featured and the most well known tracks on the album, again to attract muscial listeners who possibly are only up to date with chart tracks and therefore will only have indication of Gwen's best selling hits. It also promotes Gwen Stefani's website, clearly this advert is trying to promote Gwen and her music as much as it possible can. I will use most of these conventions, as i think they are really eye catching and the key features to attract wide audiences.
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